Digital Signage – The Top 10 Pitfalls
So, you’ve decided your business or institution will be well served by adding a new digital signage network. Now what?
Where to turn and what to do can be confusing, especially if you’re responsible for your organization’s communications or IT department, but don’t really know anything about a digital sign. While there are many good companies in business to help you achieve your goals, you printing agency in gurgaon can make the endeavor easier and far more successful if you avoid the problems many before you have encountered when rolling out and maintaining their digital signage networks.
Having worked with hundreds of customers on their digital signage needs, we’ve seen a lot of difficulties that could easily have been avoided -along with the associated delays and added expense- with a little knowledge up front. As the saying goes, forewarned is forearmed. So, keep these Top 10 Pitfalls in mind as you plan your new network to make the experience smooth and rewarding.
No. 1: Lack of a clear purpose
Someone in your organization, has read digital signage can make marketing messaging more effective. It can reach potential customers at the point of purchase, promote desired behavior, target different demographic groups associated with different times of the day, and do so many wonderful things.
But what exactly does your organization need to accomplish with it? That’s the seminal question. Without clearly defining the purpose of a digital signage network, it is impossible to find success in any phase of its deployment or use.
Taking the time up front to define the expectations for the system and write them out on paper for the approval of key management will provide direction and focus effort on attainable goals. Struggling to fulfill a nebulous purpose for the flat-panel sign network will rack signage company in gurgaon up unnecessary expense and leave everyone connected with the project frustrated.
No. 2: Taking on digital signage as an IT project
“Digital signage network,” the very words sound IT oriented. While there’s a lot of IT technology involved with it, taking it on as an IT project is dangerous.
While highly skilled, the typical IT manager does not have the background nor the experience needed to roll out a successful digital sign network. There’s a powerful temptation on the part of IT managers to look at dynamic signage playback as if it were a Microsoft PowerPoint presentation. It isn’t.
PowerPoint does an excellent job at making business presentations, but how many TV stations rely on PowerPoint to create and playback the programs, commercials, news and promotions you see nightly? Exactly zero. With respect to playing back video, graphics, text and animation, layering multiple visual elements and building and maintaining a playout schedule, a sign network is much more like a TV station than a boardroom with a projector and a PowerPoint presentation. Keep that in mind if an IT manager volunteers to take on your organization’s project.