As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat.
Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth.
Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made.
It is critical to understand internet seo, what it is, what it isn’t, what it’s for and what it isn’t for before even contemplating writing content for your new online business.
For a number of years internet SEO companies and just about every individual tech guru I have ever employed basked in the glory of what conventional business gurus call the Voodoo and black magic of internet seo.
It suited them all to maintain an aura of mystic and elitism about SEO, because it enabled them to charge higher fees and dictate the terms of their retainers.
In reality once you crunch through the waffle and bull**it and employ a number of these seo specialists, it becomes clear and apparent that internet seo is not half as difficult as some specialists would have you believe.
Now it is fair to state that there are obviously a number of very professional and successful seo tech gurus in the online marketplace. The problem is finding them.
As the international business guru my full time occupation is a business growth consultant. I assist many businesses from multiple business sectors and have provided my business support, advice, training and consultation services in 42 different countries.
For the past few years I have been heavily involved in producing alternative complimentary revenue generation streams for offline businesses by placing them online.
This means that I have personally dealt with many web design companies, web developers, programmers and search engine optimisation specialists. When I tell you that I have had to fire 6 major seo companies in the last 2 years it should give you an indication of how poor the service offered by some of the major players is.
All of the seo companies I fired were dismissed because they failed to achieve more that what we could achieve ourselves in-house. They all made lots of promises but all failed to deliver more value than cost.
Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.